Dental practices are finding it harder to attract and retain new patients as economic uncertainty increases and practice loyalty is hitting a low. Studies have shown that nearly 1 in 10 Americans change homes every year, leading to relocation issues. Patients everywhere are also losing jobs and insurance coverage, leading dental maintenance to be considered a luxury, rather than a necessity. When dental care is no longer a priority, it falls under discretionary spending, which is being cut left and right as income insecurity continues to grow as a nationwide issue. Because of this, dentists are less busy and are losing faith in the practice as a whole.
However, in the age of AI, thoughtful SEO and other digital marketing tactics have the power to be a differentiator. Research shows that healthcare providers that prioritize marketing efforts and customer experience have seen revenue increase by 20% over the past five years. Those who use marketing and SEO tactics can also improve the competitive advantage of their practice, increase visibility and build a solid reputation with new and existing patients. Especially as AI overviews dominate search results, practices that know how to effectively use SEO tools will remain top of mind.
Learn more about all you need to know about dental marketing and SEO in the infographic below:
Source: Dental Marketing Guy
