Being able to stand out among a sea of like-minded companies can be a challenge, especially in an industry where advertising is not so cut and dry. After all, there are plenty of platforms that do not allow the advertising of CBD or CBD ads.
CBD has been talked about quite a bit recently and for good reason. It has attained “miracle drug” status among those who have used it as it has a number of properties that can relieve pain, aid in mental health, and a litany of other things.
That hasn’t stopped many people from using what is being called a “miracle drug”. After all, it acts as a natural pain reliever, helps with epilepsy and other neurological disorders, has shown
to have cancer-fighting properties, helps with anxiety and depression, is linked to acne treatments, and about a billion other things.
So, how do you work around these things and have an effective CBD marketing strategy? One method that has been shown to carry a lot of weight and work in a consistent manner is affiliate marketing.
Why Affiliate Marketing Makes Sense
Affiliate compensation is entirely performance-based. This is a model that means affiliates have a large incentive to generate quality traffic. It also means a relatively low-risk to your brand as well as minimal costs.
Other than lucrative returns, a CBD marketing affiliate program can provide a vast outreach and personal interaction from a relevant audience. Not only that, affiliate partners can present the highest customer lifetime value potential.
There are even more reasons affiliate marketing is an excellent tool to add to your CBD advertising plan. Affiliate marketing is a global industry that was worth over $12 billion as of 2017 and contributes to 15% of total digital media advertising revenue.
Affiliate marketing programs also manage to generate 15 to 30 percent of sales for advertisers with more than 50% of all affiliate traffic comes from a mobile device. Also, marketing spending increases by 10.1% every year and is expected to reach a whopping $6.8 billion by 2020.
In 2017, users clicked on affiliate marketing links more than 5 billion times while carrying out over 170 million transactions and 84% of brands have already this as a tactic that generates revenue. Organic visitors are 5.66 times more likely to wind up being converted compared to other ads and when done right, ad blockers don’t have an affect affiliate marketing campaigns.
