Video marketing is one of the most popular forms of digital marketing, and for good reasons. So, if you’re thinking about using it as a small business owner for your own site or blog, some significant benefits come with video marketing.
Video marketing can benefit small businesses in the following ways:
Video Marketing is Powerful
Video marketing is powerful because it is straightforward. It allows a business owner to speak directly to the audience about their services or product in a way that nothing else can compete with. Later on in this article, we will be looking at some specific tactics and strategies related specifically to using videos as part of your SEO efforts.
With video marketing, the only thing between you and your ‘dream customer’ is a click away which means the potential reach for new customers is massive. Video also helps funnel visitors into your sales funnel, blog, or website via social media sites such as YouTube, Facebook, or your own website. Because video content is quickly becoming the main type of ‘information that people are consuming online, it makes sense to use them in your marketing strategy. Having a video for each product, you’re selling increases the potential chance customers will find you.
Grow Your Audience With Video Marketing
All in all, video marketing is only going to get bigger as time goes on. And there’s no better way than this to get your name out there and expose yourself to new audiences that may not have heard of you yet. So, don’t spend any more time reading this article if you’re thinking about using videos for SEO purposes! Instead, go ahead and start creating some great ones right now!
Video marketing is actually a lot like writing articles that small business owners know they should do! So if you’re looking to use video for SEO purposes or if you’re an “old school” type of marketer who believes in hard work and using content as a way to get your name out there, then it makes sense that videos can replace some of the time and energy you spend on blog posts.
Increase Your Brand Awareness
One of the biggest benefits for any business owner to have is brand awareness. When you’re leveraging videos, it’s easy to have your message be seen all over social media and search engines instead of just having a few keywords show up on Google when someone wants something specific.
A video tells your story in a very direct way. It gives potential customers a better idea about who you are and what you do, which increases trust with them to share this information quickly with their friends, family, or colleagues. Think about every type of viral marketing campaign out there-Videos are always at the core of these!
Increase Your Sales With Video Marketing
This comes hand-in-hand with increasing brand awareness. If people start seeing your product or service and your video or brand repeatedly, they will start to associate you with being the expert for whatever it is that you’re selling.
If a customer is about to make a purchase decision and needs extra information on a product, watching videos on YouTube or your company’s website can be much more helpful than just reading blog posts about your products. Just because millions of other marketers are out there doesn’t mean we shouldn’t try using video as one of our main marketing tactics.
More Social Media Engagement
Just as an article or blog post can bring in more social media engagement on Facebook, Twitter, Google+, and LinkedIn, videos also work this way. Videos are perfect for bringing viral attention to a product or service because there’s power behind the visual aspect of it. In addition, people love to watch videos because they take less time than reading text. That’s just human nature!
So…if you’re looking for a fun way to market your company, why not try out video marketing? It may be one of the best decisions you ever make (even if your business is non-profit!)