As of 2025, finding income to spare is a difficult thing for most Americans. Statistically, the amount of discretionary income is at just under 5%, which marks its lowest level in the past 15 years. While wages have struggled growing, they are being rapidly outpaced by the rising cost of goods that consumers face. Since 2021, spending on necessities has gone up 31.6% while spending for all items increased by 23.4%. So, with this in mind, what can retailers expect during this holiday season?
Younger generations like Generation Z and Millennials are expected to shop less than last year, with Gen Z having the largest decrease in holiday spending of 23%. Surprisingly, the older Gen X and Baby Boomer generations actually expect a slight increase in holiday spending of 2% and 5% respectively. Fortunately, Equifax is making it easy for any member of any generation to have spending money during this holiday season.
Once you understand holiday spending trends, you can stay ahead of financial trends and help future-proof your money. They even offer 1-on-1 advisory sessions or webinars, depending on their client’s preference. Ultimately, if you want to make sure you have to worry less about spending during the holidays this year, taking advantage of financial advisors is the right step forward.
Source: Equifax
