SEO (Search Engine Optimization) is a process that involves making your website easier and more visible on search engine results pages. Simply put, it’s about optimizing your site so people can find you when they type specific keywords into the search bar on their browser. The following are eight crucial SEO mistakes all companies should avoid making:
1. Doing Your SEO Instead of Hiring an Expert
This can often lead to many problems with your website, such as not being able to rank high enough or not ranking at all. You could end up spending hours trying to optimize every aspect of your website and coming out empty-handed. This is where hiring an SEO expert who knows what they’re doing pays off. It is important to know exactly what you need and hire someone who has done this. If you try to go it alone, make sure you have a plan B because if things don’t work out well, you may be left with little or no option.
2. Falling for Unrealistic SEO Promises
Too many marketers get caught up in promises from evil sources. These promises might sound too good to be true, but unfortunately, they usually turn out to be just that. Make sure you research any source thoroughly and talk to past clients to see how satisfied they were. There are plenty of people out there with websites promising high rankings, but you’ll never hear back after making contact.
3. Using Black Hat SEO Methods for Quick Gains
This is illegal and something you want to avoid. Like anything else, black hat techniques are only used by those looking to scam others out of money. They will promise unrealistic numbers or figures and claim that they use certain techniques which would allow them to achieve these figures. Unfortunately, most of these claims are false. Don’t believe everything you read online, and beware of anyone promising these results.
4. Not Adapting to Changes Made by Search Engines
One mistake many businesses make is thinking that once they’ve built up some decent traffic through SEO efforts, it will continue to grow. Sadly, this isn’t always the case. Once Google makes a change, they tend to stick to it, and they do this because it works. By changing, they risk losing customers and possibly losing revenue. Always check what is happening and adapt accordingly.
5. Choosing Keywords Without Researching
We often come across sites that seem great, but when you look at their content, it doesn’t make sense. For example, if a site optimized using the word ‘finance,’ it probably also had ‘loans’ and mortgages within its content. While this sounds great, it actually won’t bring much in return. Make sure that your keywords are relevant to your website and its content. You could waste time and money on the wrong terms if you haven’t researched properly.
6. Producing Low-Quality Content
Make sure everything is consistent throughout creating content for your website. This means that the same image should be used throughout the entire piece of content. Also, ensure images aren’t overused because managing them becomes very difficult. Additionally, ensure that the text is easy to read by including simple sentences and paragraphs rather than having long ones full of complex language.
7. Having Duplicate Content
Frequently, companies produce the same content multiple times. The problem with this is that it leads to a poor user experience and is not beneficial for search engines. Removing duplicate content is best if you notice this kind of thing because it will confuse users and search engine algorithms.
8. Building Spammy Links
Spamming links is not a good idea. It’s damaging to the company and the person building the link. It’s also something that search engines can easily spot, so it won’t help get ranked higher. So, steer clear of this and focus more on other factors.