Programs for events are an extremely useful tool for informing guests about the specifics of your gathering. Furthermore, they are a great way to do so. First of all, they pack a tremendous amount of crucial information into a small souvenir booklet. Second, they can also be like a small gift for guests that reflects your values and your brand. Not only that, but they put all of that important information into the hands of the people who need it the most.
Nevertheless, developing your program might be a challenging endeavor. How should it look? What material should you include? What are some ways that you may make it stand out in people’s memories? The following are three suggestions that will assist you in designing an impressive program for your upcoming event:
1. Consider the Structure
Although the typical dimensions of an event program are 5.5 inches by 8.5 inches, there is a broad range of program formats available. The size of 5.5 inches by 8.5 inches is quite popular for a good reason: it is the ideal medium size for attendees to both read and take with them while they are attending the event.
Choosing a more unusual form can be tempting. In some cases, it may even be acceptable. However, it is essential that the typeface you use in your application be easily readable and in a size that allows it to be read comfortably. This is particularly important for times when the lighting is low. Therefore, your information ought to be formatted in a clean and clear way. However, it should also be consistent with the overall theme of your event.
Not sure how to strike a balance between your design’s aesthetic and functional aspects? Employing the services of a qualified graphic designer is the most effective method for ensuring that your printed materials have a polished and professional appearance.
2. Content & Layout
On the program’s first page, you should have the most important information about your gathering that attendees will need. After that, you can make additional room for imaginative expression. You can make space for an agenda of events, adverts, guest biographies, and considerably more content than that.
In addition, you may wish to further integrate your brand into the event’s atmosphere. Therefore, it might be helpful to include your company’s mission statement in the program you create. You may also want to include a map for your guests’ convenience. By the way, don’t forget to express your gratitude to the event’s sponsors!
3. Finishing and Binding the Document
Your program’s quality can be greatly affected by how it is printed and put together. Therefore, it is wise to carefully select your best printing method. Because this is a special event, you should give careful consideration to utilizing a unique stock or a distinctive finish on the program. Consider giving it some texture and nuance. The program will be a lasting reminder of the event. Therefore, make sure that you give adequate attention to the impression you wish to leave with each attendee.
Remember that each person will be given a program. When you create one that is visually pleasing and perhaps even satisfying to the touch, it is likely to have a significant influence in favor of your company. A saddle-stitched or perfectly-bound program will reflect a company that places a premium on perfection in the details. It can be another reminder to everyone that your company values quality work of all kinds.