Social Media Marketing
Social media has exploded in recent years and is predicted to grow exponentially. Social media is worth exploring if you want a new way to market your business or team. In this blog post, I will review how to ensure you get the most out of your social posts by making them engaging and effective. You’ll learn how to use engagement metrics like comments, shares, likes, and tips on creating quality images and videos using free or inexpensive tools like Photoshop. Jordan Sudberg says, “Social media is about connecting with your customers and fans, and everyone has a voice. This blog post will show you how to use social media as a tool to engage your audience.”
1. Use Engaging Content
The first step to getting the most out of your social media posts is ensuring you are using engaging content. This is amazing for several reasons. It will help people engage with your brand, and it will help you increase the number of shares that you receive on your posts. You can hire people with all sorts of content, but be sure it is relevant to your audience (check out this article for more information on how to do this). One survey showed that 66% of respondents liked sharing articles because they felt they can give something back or improve someone’s knowledge. Try to make your business as interactive as possible by using high-quality images, videos, and detailed articles.
2. Use Calls to Action
If you want people to take action on social media posts that you write, it is a good idea to include a call to action in your post. When I say “call to action,” I mean something just like it sounds like — encourage your audience to take some action. For example, you can ask them if they can share the post with their friends or family members and tell them how they can benefit from what they just read. You should also provide them with a link so they can quickly jump over to where they need it if they are interested. You can also ask them to like your business or website on Facebook or share the post on Twitter. You should always provide a link to your social media pages so that people can follow you and see what you are posting.
3. Use Images and Videos
Images and videos are an excellent way for people to connect better with your brand, so make sure you use them as often as possible. Images (such as banner-style images) allow people to have visual conversations with your brand, so make sure that the images you use are visually appealing. It is also recommended to try to use images that depict your brand in a way that sets your brand apart from the competition. You can do this by using images to make them stand out from their competitors; for example, if your competitors have ads with lots of text, then use an image format where text is less prominent so people can focus on the image itself. Also, be sure to include videos in your social posts. Jordan Sudberg reports that videos are compelling in driving engagement — 75% of users will watch a video if it’s included in the center.
4. Use Emojis
Emojis are one of the most significant recent trends, and they can be used to help personalize your social media posts and increase engagement with your audience.