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NFL Picks: Who to Look For

Jason
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NFL Picks: Who to Look For

There’s no doubt about it. Take a back seat, baseball, football is truly the American game. And while college football, with its colorful settings and pageantry, is fun to watch, the pinnacle of football in America is the NFL. 

Watching the NFL is a blast, but wagering adds an entirely new element of excitement and drama to a Sunday afternoon. When you’ve decided to start placing wagers on NFL picks, you need a smart strategy and solid plan to know who to look for each week of the season. 

Avoid some common mistakes

Everyone wants to be a savvy better, but all too many people make these common mistakes when they start making NFL picks. 

  • Not viewing enough games — To be a successful better you need a real knowledge and appreciation of the game. You’re not going to get that by tuning into the occasional game and picking through the sports pages. Make it a habit to watch as many games as you can and take the time to follow the league news, and in particular, follow the news about teams you’re planning to wager on.  
  • Weighing the effects of injuries —  Injuries are a part of the game, and the good teams have capable backups for most of their positions ready to enter the lineup. So it’s important not to get too caught up in examining the inactive list for each week’s games. On the other hand, the loss of key players can hamstring a team’s chances. Weigh these factors carefully!
  • Manage your money —  Too many beginning betters try to make up for a loss or two by trying to win everything back all at once, with increasingly big bets. Set limits for individual bets and have a set bankroll you’re allowed to work with for the season. 
  • Betting like a fan —  Maybe you bleed black and gold, but don’t let your devotion to one team use your head, not your heart. Oddsmakers have access to more knowledge and have a lot more experience than you do.

Find Sportsbooks and Oddsmakers You Can Trust

There are lots of sportsbooks offering information and insights to betters. To find reliable ones, take the time to carefully research several different sites. Find out what they offer and check their track record to see how successful they’ve been over the long haul. Give a few different sites a test drive and compare results to see how they measure up.

With a reputable sportsbook on your side, you’ll maximize your chance of success. The databases and insights offered by professional sports handicappers can make the difference between turning a profit and having a run of bad luck. Take advantage of the resources available at reputable handicapping sites, and you’ll stand a better chance of coming out a winner. 

Pick Your Betting Type 

When you’re ready to start betting, it’s helpful to pick the type of betting you want to use. 

  • Point spreads — This is one of the most popular ways of betting on football. Oddsmakers determine the projected margin of victory by the winning team and then you wager on whether they do or don’t beat the point spread.
  • Moneylines —  You simply pick who will win the game. Odds are assigned, and you get a higher payout if the underdog wins.
  • Over/Unders —  With over/under bets, the bet is on the projected number of points scored. You bet on whether teams will score more (over) or less (under).

Work at Your Craft

The best betters didn’t start making money right away. They devoted time and thought to learn how to make smart bets, helped along the way by the many resources offered by reputable sportsbooks. So stake yourself some money, and give it a try. If you’re willing to learn, the odds will shift in your favor.

COVID-19 Pandemic Drives Demand for Talkspace Remote Therapy

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COVID-19 Pandemic Drives Demand for Talkspace Remote Therapy

The current pandemic caused by the threat of COVID-19 has affected the lives of people in hundreds of countries with millions of confirmed cases being reported all over the world. Americans already report high levels of stress, with 83% of working adults facing stress related to their job, according to the American Institute of Stress. Before the pandemic, Gallup reported an estimated 55% of Americans were stressed during their day. But these stress levels are taking a new shape with the added strain of the coronavirus and the effects of the pandemic. That’s why online counseling outlets like Talkspace are more important than ever.

A poll by the Kaiser Family Foundation reports 4 in 10 American adults are specifically worried about COVID-19 and say it is impacting their mental health. This is in addition to typical stress levels for most people, so the strain has intensified. People are unsure about how to cope and looking for additional help.

This has led to many seeking online therapy treatments where they can talk to professionals about their struggles and get support. But many offices are trying to avoid seeing patients to keep exposure levels at bay. This has led to virtual tools that allow remote sessions over the phone or video platform.

Patients can now get help from professionals via online tools that still provide privacy and real-time support. People feeling overwhelmed during the lockdown are looking for video sessions and text-based consultations from professionals who can help them manage that stress.

Talkspace has reported an increase of 65-70% of new clients that are seeking treatment. Talkspace saw a rise in both Apple iOS, and Android versions of their therapy app. Dr. Neil Leibowitz is the Chief Medical Officer at Talkspace and told the associated press:

 “We’re seeing growth coming from every aspect of people seeking help. We’re seeing people with anxiety about coronavirus or things related to friends and family and keeping them safe. A lot of people are coming in with anxiety related to their economic circumstances. And then what’s been popping up more and more as we get deeper into social distancing and stay at home orders has been couples seeking counseling or help with relationships.”

Stress can lead to a number of severe health problems and symptoms. When a person struggles with excessive amounts of stress, they can have trouble sleeping and may not easily get into a relaxed state. Stress can lead to headaches, irritability, rashes, raised blood pressure levels, mental fogginess, feeling physically sick, and more.

Most adults are concerned about how the pandemic affecting their day-to-day life, as well as big events. Seniors are unable to walk for high school or college graduation. Students are missing large performances and sporting events. Parents are watching their children become stressed and frustrated themselves with a lack of connection since they aren’t allowed to visit their friends or go do normal activities.

Those who don’t have kids are still feeling the pressure. Couples face a new strain on their relationship from the changes that the coronavirus epidemic brings. Those who live with roommates are finding that the strain makes it harder to deal easily with others.

Some are stuck home by themselves as single adults, feeling even more isolated and alone because they don’t have immediate family or roommates.

The impacts of feeling lonely or crowded are taking a toll on the average American adult. But money and time are issues that have been impacted by COVID-19 as well.

While some are stuck at home most of the time together due to furlough, others are considered essential and may be working even longer hours than normal. This means that some are very stressed about money, while others are more stressed about their time, responsibilities, and exposure levels.

Meatpacking plants are being shut down because of increased levels of COVID-19 are spreading rapidly among workers and nurses are afraid of getting sick—especially when they aren’t provided with the correct personal protective gear.

But those who aren’t working are likely collecting a part of their salary in unemployment and feeling stress about how this virus is impacting the economy and their job.

All this stress has led to a need for outside help. Leibowitz remarks, “For a lot of people going through this, what they need is a brief intervention to help them adjust…There are other people for whom this will be a significant episode and launch them into long-term treatment. And the average person coming to us stays for somewhere between three and six months. And we don’t expect it to be significantly different coming through this current situation.”

The need for counsel could last for a long time for some individuals. Online therapy provides easy access to professionals who are able to help talk through the stress and issues surrounding the situation. While some things are exacerbated by COVID-19 complications, many struggles have a much deeper root. The pandemic has caused people to seek outside counsel in order to alleviate the rising pressure of pandemic demands. The standstill has caused many to consider their situations more deeply and they are finding climbing stress rates to go beyond what they can handle on their own.

This may cause a shift in how therapy centers and offices address patients. Leibowitz notes, “Sometimes it may take an event for people to try something new because we’re so stuck in our patterns. It seems so normal to go to an office and seek treatment. And we don’t really think about, ‘Well, why are we leaving work to do this? Why are we sitting four hours to go to an appointment when I can just go on a screen or I can message at any time when I have a 5-minute break?’ So, I think that this could be that inflection point for a lot of people where they really see this is something that is positively changing how they access their care.”

Instead of appointments being cumbersome events, they can also be agile and only applied as-needed. It is likely this option of care could be here to stay. Providers have been pushing for better use of the virtual space and telehealth, but a crisis has pushed that to a new level. Convenient therapy sessions online may be one good thing to come out of the pandemic and will likely last into the future in some form.

Read more about the experience in Talkspace reviews, including this one from Very Well Mind:

https://www.verywellmind.com/talkspace-review-4777068

Top 3 Glaring Trademark Infringement Cases

Paul Guerdo
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Top 3 Glaring Trademark Infringement Cases

The unlawful use of intellectual property assets can have severe consequences for a brand. Take trademark infringement, for example. As defined by the United States Patent And Trademark Office (USPTO), trademark infringement involves the “unauthorized use of a trademark or service mark on or in connection with goods and/or services,” and it can cause “confusion, deception, or a mistake about the source of [those] goods and/or services.”

Essentially, it’s one brand copying another and capitalizing off their image. While it is sometimes accidental, other cases are nothing more than clear cut cases of theft. Today, we’re going to take a look at some of the most blatant examples of infringement in recent memory, so you can see just how damaging the problem can be.

3M v. 3N

We all know 3M, the American mega-company that produces all manner of innovative consumer and safety products. Back in 2015, they had to engage in a legal battle against Hua Wei Advance Material Corporation’s suspiciously similar “3N” brand. 

Although 3N did have some differences in their specific products and pricing, the Chinese courts agreed that 3M’s trademark had a “high level of distinctiveness and reputation,” and that 3N’s mark was “visually similar” to 3M’s in a way that consumers could confuse the two. The win for 3M was for millions of dollars in damages.

Air Jordan v. Qiaodan

In yet another case of Chinese brands copying America, there’s the case of Qiaodan ripping of Michael Jordan’s iconic shoe logo, along with his jersey number and other details in order to promote their products. In 2012, Jordan sued the company, requesting that they cease the use of their Chinese-character trademarks, and, initially, he lost his case.

Flash-forward four years, though, and Jordan found his win in China’s highest court (the Supreme People’s Court), but the legal battle was a long and costly one. It’s not a fight that most “normal” brands could have taken on, and illustrates just how damaging such disputes can be.

Gucci v. Forever 21

In an interesting reversal, this case involves an American brand being accused of ripping off a foreign one. Gucci, as we know, is a famous Italian fashion brand, and LA-based Forever 21 decided to file suit against them, saying that Gucci was repeatedly threatening their own suit for the use of their striped trademarks.

Battles over fashion can get particularly heated, but the two brands eventually settled after a plethora of claims and counterclaims were flung in both directions. The exact details of this particular settlement, however, are largely unknown.

The Journalism Industry is Changing

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The Journalism Industry is Changing

Ken Kurson is someone with unique insights to share about the news industry and its continued evolution at an aggressive pace, the likes of which few could have forecasted. The transition from print media to digital media for many outlets is emblematic of these larger and broader changes that are occurring. These changes are in some cases quite dramatic; as they change the platforms that consumers and readers are accustomed to using in order to access their news. Of course, press barons and publishers – and editors and their staffs, have an incredible responsibility in terms of ensuring that the most accurate news and information is produced for them, in a systematic fashion. 

Ken Kurson writes about this paradigm shift in a variety of different ways that electrify audiences from all different backgrounds. The responsibility that is associated with producing and delivering the news to audiences on a national and even international basis, is one that cannot possibly be overstated. The need for good quality journalism is equally important in order to ensure that our lawmakers and prominent and well-regarded officials are kept in check.

In government our founders created a system of checks and balances. But ultimately it’s the freedom of the press that’s sacrosanct nature is something that is incredibly precious. This heightened priority that should be given to this freedom that we cherish so dearly in our nation, allows for the press to produce content. But producing content and the news is not nearly enough. 

It’s also important for that content to be truthful and as accurate as humanly possible. The world’s politics are as polarized as perhaps ever before. American politics are of course equally polarized – if not more so. There needs to be a continued understanding and effort on the part of members of the news media and journalists that are tasked with producing the news and quality content, to mass audiences, and the general public.

This responsibility cannot be taken lightly – and the prospect of a respective reporter’s opinion or own pontification of his or her personal views seeping into his or her general and raw news reporting is a real prospect and dangerous that has to be considered. In a day and age where so much mismanagement is occurring – where there are businesses and industries where outright fraud is being committed – journalists’ jobs and the important role they play in preserving our democratic republic cannot possibly be overstated.

The way to combat ignorance is by way of education and ensuring the public is on the receiving end of a steady stream of accurate information that is corroborated by sources. The process of sourcing is indeed a challenging one at times, for journalists. It’s for that reason that there are various ways of going about sourcing methods. Of course, there exists “on the record,” “off the record,” and “background,” in terms of the different ways sources can communicate with reporters. This is meant to provide sources with an enhanced level of comfort that will hopefully lead them to feeling more inclined to provide information to reporters and members of the press. 

Ken Kurson concluded in his assessment that the future of journalism is bright, even with all of the challenges facing the industry – including but not limited to, the great economic burdens that have been imposed on the brick and mortar nature of the industry – or what it  once was, at least. These changes don’t all have to be viewed as challenges. Instead, they should be viewed through the prism of innovation; creativity; and cutting-edge opportunities. Through the employment of skillful resources and a strategic and nimble approach, we are confident that the future of the journalism and media industries will remain bright. 

Church Vs. Business Marketing: The Difference Is In The Details

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Church Vs. Business Marketing: The Difference Is In The Details

If you’ve never worked behind the scenes in a church, the notion of church marketing might seem a little strange. Is that something churches do? Churches perform outreach, of course, but yes – marketing is part of the big picture, too. Churches use marketing to expand their services, attract new members. When churches market themselves, though, it’s significantly different than marketing a business, and it’s important to be clear about that.

For those responsible for church marketing, what will help set your parish apart? These 4 strategies make it clear that you’re committed to spreading the faith, not selling a service. These are messages with a mission.

Focus On The Social

You may view your church’s center as being faith and spreading the Gospel, but considering the nature of church attendance today, you’ll want to pay close attention to build a strong social media strategy. Develop your accounts, sharing photos from events (make sure you have photo release forms from your members), post video or audio of sermons, and share event invitations. Social media is often the first place that people check when looking for service times or local church events.

Make Your Website Work

Did your church build its own website? Or maybe you had professionals build your website, but it’s been years since anyone updated it. Whatever the case, if you’re working with a bare bones webpage, consider outsourcing site improvements to give your church marketing a boost.

It’s important to outsource your website updates because this element of marketing is especially technical. So, while an external marketing company can help you distribute content, such as worship videos, they also do important work like managing your church’s online citations, making your church website accessible to site crawlers, and managing your church’s online reputation. They do all the SEO work that makes your church visible to those searching for a congregation.

Emphasize Your Identity

Businesses run the show when it comes to digital marketing, so most advice is targeted to professional services. When doing church marketing, then, you need to carefully filter through this advice to ensure that you’re emphasizing the right aspects of your community. For example, businesses tend to focus on outdoing the competition. As a church, though, you’ll want to emphasize your identity as a community – who you are and what matters to you. Being clear about your mission is key here. You want to present your services and events, but within the context of your faith.

Be Inclusive

One part of church marketing that’s often overlooked is the fact that it should always come from more than just the pastor. Too often, pastors act like the owner or CEO, reflecting a consumer structure that isn’t actually true of the church. Encourage different members to contribute content to social media, newsletters, and other church messaging. Your social media content should represent the broad scope of your community, not just the paid leadership.

Despite the corporate model underlying marketing, it’s important that your church maintain its faith identity when communicating with the wider world. Evangelism and marketing have overlap and in today’s modern world, they rely on many of the same structures, but if you lose your missional center in the process, then all is lost.

How long does it take to get WOSB Certification?

Maren
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WOSB certification is a breakthrough opportunity for women in the U.S. It helps them to step up to their rightful place in the corporate world – and recently, in Q1 of 2020, companies like TRUiC did a lot in order to guide women along the path to successful WOSB benefits. 

First of all, let’s break down what a WOSB certification is: it stands for The Women Of Small Business  It is a federal contract program that offers opportunities to women who are wanting to start their own small businesses.

When this started, in 2015 it was confirmed that the government had provided $17.7 billion dollars in order to help fund federal contracts for women entrepreneurs that wanted to gain a WOSB certificate. But it isn’t just a WOSB certificate available to female entrepreneurs, there is also the EDWOSB certificate that stands for economically disadvantaged women owned business. 

However, it isn’t a straightforward procedure, for it has a lot of steps that you need to consider; such as getting a WOSB certification. There are several resources that you can look at in order to help you through the certification process. However, in order to get a WOSB certification you can either self certify or go through a certification process.

If you wish to self certify, you need to look at getting an SBA (Small Business Association). It is a procedure that you can do by yourself, by uploading your application online and also by uploading supporting documents. There is a fee to do this and you would need to wait for the SBA to check if you meet their requirements, this could take between 15 to 90 days for them to come back with a decision. 

If you need assistance with the application process and you need advice from an agency, you can contact the SBDC (Small Business Development Center). As a female entrepreneur you can take advantage of the free services that they offer, such as business consulting and advice on the best way to get a certification for your business. You can read more about how to book an appointment online for this.

Another business source that helps women is the National Women Business Owners Corporation (NWBOC) that specifically helps you get the WOSB certification, as well as other certifications such as the MBE certification and the EDWOSB certification. The general procedure to do this is to submit all the necessary paperwork needed, as well as submitting an online application, a supporting document and pay a fee for all of this. Just like the SBA application process, it can take up to 90 days for you to receive a decision as to whether your business can be certified or not.

You can also choose to go with the U.S. Women’s Chamber of Commerce (USWCC) which offers several certifications such as WOSB, EDWOSB, NWBE and IWBE. The USWCC application starts by setting up an account, paying a fee, completing an online application along with additional documents. This also takes anywhere between 15 to 90 days in order to receive a decision and be certified.

If you are not approved from any of the business resources that you have applied with, you can request the reason why you have been rejected and you can dispute any claims that have been made.

In order to qualify however, you need to meet the requirements such as having the correct size standards for a small business, the amount of the employees and the annual revenue. The company itself must have at least 51% of its ownership by women that are U.S citizens. It is also required for women entrepreneurs to handle all operations and make all decisions for the business and the woman who is highest in power in the business must be able to work on a full time rota.

Handel “Del” Henri, a business leader in Florida who has helped many WOSB candidates with their payment processing needs, says that “…there is a clear uptick on the e-commerce and fashion-related industries, showing that women in business are making real strides…”. 

In order to meet the WOSB certificate requirements, you must be a female entrepreneur who is economically disadvantaged that has a personal net worth less than $750,000, an altered gross annual income with an estimate of $350,000 or less, both with exclusions and have a market value of all assets of $6 million dollars or less. Luigi Wewege, a prominent banker and fintech instructor with multiple universities, says that “I can assure you from the types of clients we handle – that many women who came from the background who qualifies for WOSB certification, are doing well today and this incentive has given them a real boost”. 

Overall, once you have completed whichever procedure you wish to go for and you have gained your WOSB certification, you can then qualify for grants that are designed for women in small businesses or you can look further into getting a federal contract. The reason why it is important to get a WOSB certification is because it is the key to help expand your business and gives you more opportunities. There has been a significant increase in regards to women businesses being approved by federal contracts, even though it is a long but self rewarding process.

Changing the World Through Unity and Generosity

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Changing the World Through Unity and Generosity

Helen Schifter is a writer who appreciates the ability to use her talents and skills for sharing a positive and inspirational story and narrative with the world. Especially during these challenging times, it’s so important to lift people up – to lift up their spirits; whether that be through music; art; writing, or any other mechanism. People are hurting in a wide array of different ways; but we can use theater and its different forms for the purpose of helping pick people up. People can draw inspiration from a variety of different sources. It  really depends on the person, for his or her preference for which mechanism and medium they most appreciate. 

Helen Schifter contributes time to sharing the expressions of various artists and specialists on her blog on Thrive Global, with the public writ large. This is done in a consistent way so that the valuable content she produces is well-read and received warmly by audiences, regardless of their backgrounds. People of all walks of life, no matter their racial, ethnic or social backgrounds are able to appreciate Schifter’s unique writings. 

Schifter has written regularly about the need for us to try to drop our differences especially during these perilous times, and instead focus our attention and dedication on the many things that unite us. This can be done in a variety of different ways. For instance, Helen has written about the need for those advocating for different social change to coalesce around the unifying and human message of decency. If demonstrations include a diverse pool of people, regardless of their political backgrounds, the message will be heard all the more vocally and louder. 

In such a way, the message will inevitably resonate in a very effective manner – with our lawmakers in Washington and also on the state level. Ultimately, these are the folks and individuals that have and wield the authority and influence to enact transformative change by way of laws and legislation. But in order for those members of Congress and folks on the local level in state-wide Capitols to move, they need to feel the public pressure. 

It’s important that this pressure not only be viewed as coming from one side of the political aisle. Instead, it’s important that it  be exhibited by citizens from both sides of the aisle – Republicans and Democrats alike. These are social issues that transcend party line and partisanship. If we can effectively put partisan bickering by the waist-side, we will immediately see such activism become far more effective and impactful with lawmakers. 

This way members of Congress that represent constituents from red or blue districts equally feel inclined to create and implement real change, in response to these beautiful expressions of support for social change. Together, united as one, will always prove to be a far more powerful and potent message – whether to our lawmakers or whether to the worldwide global order. 

We must be sure to always keep in mind the fact that the international world is watching our every move in America, during these sensitive times. There is much that we can do to make our country proud. And many of the young people and activists that are engaging in peaceful demonstrations are certainly off to a good start, in this way. 

Helen Schifter shares that this unifying message will ultimately lead to renewed respect and even greater reverence toward the United States, and of course, to its citizens. Even in the darkness that we have witnessed and experienced in our nation of late, we have the opportune to take the opportunity to create a constructive dialogue that leads to positive, constructive and transformative change. But ultimately, the onus and responsibility lies with us to ensure that’s what we pursue and that we do so in a responsible fashion. So long as we comport ourselves accordingly, we are confident that America will come out of this darkness shining brighter as ever before. This is an opportunity for us to band together and unite not just as Americans; but as decent people who would like to help our brothers and sisters. Let us all come together in the name of a beautiful cause that deserves the attention that we are finally providing it . 

Thanks to folks like Helen Schifter who have been consistent in spreading this message of love. May we merit to see unity and camaraderie among our nation’s citizenry in the coming weeks and months ahead. 

A Professional Pursuit with Meaning

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A Professional Pursuit with Meaning

Ken Kurson has had experience working in a wide array of different industries over his career-span. He’s worked as a political consultant on a series of different political campaigns. He’s also served as the editor in chief of The New York Observer and its related properties, serving the paper’s sophisticated and elite New York City readership. 

But one thing Kurson has always been very keen on, is not merely focusing on the commercial nature of the business – no matter the industry he may be involved in. Instead, he ensures that meaning and values are imbued in whatever he does. While we all recognize the importance of remaining concentrated on a business’ bottom line in order to ensure its success and survival in a competitive and cut-throat commercial environment, it’s also important to be able to foster a culture that leads staff members and even yourself to feel empowered about what you are engaged in day-to-day.

For this, Ken Kurson voices the opinion that no matter how junior the position, staff members need to feel involved and engaged in the commercial process and ultimate business mission that the respective company might be seeking to achieve. For that reason, working in a commercial context with meaning and purpose pays big dividends not only from a basic life and principled standpoint – but also from the perspective of doing good business, that ultimately leads to greater financial success.

In the bustle of day to day business that’s engaged in, no matter the metropolitan area where the activities may be happening, it’s only natural for members of commercial industry and business owners to be fixated on the obvious – ensuring the economic conditions of their business are maximized, and as optimal as possible. However, it  is actually good business to involve meaning and purpose in one’s business decision making processes.

What this leads to is a more motivating work atmosphere and environment where all those engaged in ultimately producing the company’s work-product or service feel invigorated. It’s important to create and foster such an environment in the interest of enhancing the dynamics of the culture that members of the team feel. Ultimately, encouraging team-work not only makes for a better environment, but it  also makes all the members of the work-force feel more motivated and encouraged to produce the best possible service and work-product imaginable. 

This is an important lesson for many business-owners no matter the size of their business – whether small, medium sized or large. Business doesn’t just have to be about concerns associated with building your bottom line in the most expeditious way possible. In the process of doing so, many lose sight of other aspects to business that can actually have constructive effects on this understandable and overarching goal. 

Kurson’s Book and Film Globe is a news property that is clear about maintaining this sort of delicate balance among all those participating and engaged in the consumer readership of the site. The entity has grown to include a very sizable audience that is dedicated and loyal. 

Book and Film Globe’s readership is comprised of people from disparate backgrounds that share a love and affinity for literature and good reading. Once an important American past time, reading has seemed to fall by the waist-side for many, with the rise of technology and social media platforms. This has been a rather unfortunate side effect of the rise of digital and social media; but it’s a trend that certainly is still reversible and ultimately, salvageable. Reading is something that should be valued and recognized in such a light by people regardless of their backgrounds or age. Our academic institutions should be educating our nation’s youth from a young age, concerning the advantages and values of reading regularly. It  should be viewed as a leisure activity, as opposed to one that is burdensome and merely related to work and one’s professional pursuits. 

Reading is also something that as an activity can provide one with immense amounts of purpose and meaning. Depending on one’s passions, there are a whole series of different authors out there, and respective genres to explore. One need not be an expert in order to appreciate the vast array of reading selections that are available. And even during these difficult Coronavirus times, with the pandemic we are up against, one need not go to a physical bookstore in order to be able to access books to read. Instead, there are all sorts of virtual options that afford the public the opportunity to stay educated and well-informed. 

Reviewing ZenBusiness, IncFile, and Northwest for LLC Formation

Maren
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When it comes to forming a limited liability company, you’ll most likely be on the hunt for companies to aid in the formation of your new business. In this article, we’ll be reviewing just a few of these formation services: ZenBusiness, IncFile, and Northwest.

ZenBusiness

ZenBusiness has been deemed number one upon the rankings of the best services for LLCs. Between their astounding customer service as well as their highly competitive pricing and easy to understand, concise business plans, you would be hard-pressed to find a business better skilled to service your LLC. If you have just a mere thirty-nine dollars to invest in your company, ZenBusiness might be the best option for you and your team. 

You will have access to three packages to choose from when you hire ZenBusiness as your professional limited liability company formation service. Regardless of what package best fits your company, all three come with a few crucial items such as registered agent services, operating agreement that is free of charge, and CPA assessments. If you decide that ZenBusiness is the way to go for your business, by purchasing their Premium package, you will be given access to resources such as a unique email for your business, resources to streamline your website, as well as access to domain privacy. 

IncFile

IncFile has many similarities with ZenBusiness. However, they might just surpass ZenBusiness in the pricing department. For only a stunning zero dollars and zero cents (not including state fees), you are automatically granted access to IncFile’s Silver package. Within this package, you will find services such as registered agents as well as alerts for company compliance. For only forty dollars more, you could have access to their operating agreement. In addition to their Silver package, IncFile offers two more, the “Gold” and “Platinum” packages. Each of these packages is priced at $149 and $249, respectively, as well as the additional state fees. IncFile might be the exact company you’ve been looking for all of this time. 

When you are just starting out, just like anything else, starting with the smallest and most affordable option would most likely be the wisest option. If you do find it crucial to have access to services such as banking resolution, registration for your company’s EIN, contract templates, and filing services, it might be in your best interest to look into the Gold and Platinum packages. There is truly no right or wrong answer for which package you might decide on. It’s all based on what will serve your company in the here and now.

Northwest

Northwest must come up second for their customer service. At the time at which you sign on with Northwest, you are immediately granted with a professionally trained Corporate Guide who is available at any time to answer any questions your company may face. In doing this, Northwest has avoided the all too failure scenario of contacting customer support only to speak with a multitude of different individuals to answer just one question. Having a personal Corporate Guide allows you to build a relationship and have confidence in your answers. 

While fantastic customer service is a large part of Northwest’s nature, they also specialize in business formation completed solely online. With all of the resources, information, and seasoned professionals to walk alongside you as you start your business, Northwest truly delivers. We are beginning to notice a trend as Northwest is following closely behind ZenBusiness and IncFile and is also offering registered agents free of charge as a part of their basic package.  

Which One Will You Choose?

As we mentioned before, there is no single right option. There are a multitude of correct paths you can take for your business as long as you have devoted the time and effort necessary to be aware of your company’s needs. Whether you choose ZenBusiness, InFIle, Northwest, or any other LLC formation companies, put in the work to guarantee a complete understanding of which company is best for you. TRUiC has provided a more in-depth analysis of each of these companies, and more, on their website. Be sure to check it out here: https://howtostartanllc.com/reviews/llc-formation-top-five.

Stay informed and wholeheartedly pursue your LLC formation.

The Positive Aspects of the Transition to Digital Media

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The Positive Aspects of the Transition to Digital Media

Ken Kurson has been a longtime advocate of seeking to streamline different processes and incorporate technology in different forms in an effort to promote efficiency and expeditiousness when it comes to different industries that might otherwise be viewed as archaic or even outdated in some of their methodologies. The media industry by example has been an industry that has been rife for dramatic changes, for a very long time now. As the economic model of the media business has changed rapidly over the last few years, there has been a need for editors and publishers to implement new programs into place in the newsrooms in an effort to sustain their businesses’ balance sheets. For this reason there has been a lot of change and series of transitions throughout the process of seeking to create a sustainable business model for many journalism enterprises. 

The transition from print to digital media as a platform has been one of the more common and popular decisions made by publishers and marketing staffs at various news properties, in a bid to ensure there is a proper and coordinated effort to keep a business model profitable and also sustainable. The changes at many of these properties have revolved around the justified desire to generate advertising revenue, while there has been a serious decline in print readership. As more and more consumers turn to the web and to the digital world in order to consume their news, there will continue to be this desire among publishers to be able to connect with their consumers in a way that’s most digestible and salient to their audiences. 

Ken Kurson shares his views about this phenomenon in a way that’s understandable to the average consumer – no matter the constituency they might be originating from. Advertising revenue is ultimately the main and certainly the largest and most predominant source of revenue for media properties, no matter their backgrounds or the focus of their reporting. And as happens with any evolution no matter the form or medium, there is a thought-process among business executives revolving around adaptation – and what the best way to adjust to the changing circumstances, might be. 

With digital media properties, there are other added benefits that have great value to the average publisher. The most immediate is the ability to really analyze the audience of the respective outlet and publication. Using analytics tools, a publisher is able to tell which articles are being read the longest, shared the most on social media, and which reporters are therefore the most popular among the property’s respective readerships.

This is an incredibly useful tool to publishers for a number of obvious reasons. Firstly, they are able to make calculations that are educated and well-informed about advertising that’s done in a targeted basis, based on the geographic and demographic makeup of their audiences. For instance, if there’s a younger audience that seems to be more committed as a part of the publication or news property’s overall audience-makeup they might then appeal to advertisers to companies that are looking to attract young people.

The same can be said of the publisher’s ability and knowledge to be able to generate content that’s a reflection of the tastes and desires of the audience, according to its makeup. If a publisher is able to interpret the analytics in a way that demonstrates that there is a certain beat, subject or topic that the periodical is covering, that is receiving a tremendous amount of interest over others, they may commission their reporters to focus on those specific topics with great vigor over others. 

This is important for the obvious reasons – since it  will help engender further interest among the readers, and further develop their loyalty to the respective news property, by extension. Another aspect in all this that is worthwhile considering, is the need for advertisers in the digital work to have this information. This information can be of great value to them in making their own decisions when it  comes to choosing which news properties to work with. 

Ken Kurson interprets this development as one that is on balance, very forward-looking and valuable to the media business as a whole. On one side, it  will afford publishers the unique ability and opportunity to make more educated decisions about where they choose to employ their resources, as it  concerns their paper’s reporting. And from the other side, they’ll be able to offer advertisers an ability to advertise in a more educated fashion. In this way, all parties win and are able to benefit from this latest development. 

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